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CALLED TO BE, CALLED TO DO: FINDING YOUR PURPOSE AND By Peter …
WebThe Brand Called You: Make Your Business Stand Out in a Crowded Marketplace / Edition 1 by Peter Montoya, Tim Vandehey 9780071597500 Paperback Barnes & Noble® The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for Webmarket perceive you. To be effective, your Personal Brand must evoke three basic perceptions in the minds of your target market: 1. You are different. Differentiation, or the ability to be seen as new and original, is the most important aspect of Personal Branding. 2. You are superior. Your brand must encourage the belief that you are among follow footsteps synonym
The Brand Called You. Tom Peters’ View on Branding
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